Life Fitness / Hammer Strength

Commercial photography and video production created for Life Fitness and Hammer Strength across fitness facilities and training environments.

Projects include facility and equipment photography, brand films, interviews, aerial cinematography, and social content — highlighting both the spaces and the people who use them.

Michigan State University

A photo and video campaign highlighting Michigan State University's fitness facilities, members, and Life Fitness and Hammer Strength equipment. The production included commercial still photography, interviews, facility cinematography, aerial footage, and short-form social content.

Social Content

Short-form vertical edits created alongside the primary campaign film, extending the production into additional social-first content for mobile platforms.

YMCA – Coon Rapids, MN

An interview-driven brand film centered on members, trainers, and their experiences in the facility. Documentary-style interviews are paired with fitness and equipment imagery to create a more personal, story-focused piece.