What was the creative approach for the Optimum Nutrition campaign?

A blend of high-energy fitness portraiture and lifestyle moments, using mixed strobe and ambient light so athletes feel authentic yet aspirational.

Did you handle production and locations?

Yes. We handled pre-production, crew, permitting, and safety with Chicago gyms and outdoor spaces to capture movement efficiently.

Absolutely. We scale team size, locations, and talent to budget and deliverables while keeping the energetic, editorial finish.

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